Several research reports this month have pointed out that Google’s display ad business is growing far more slowly than Facebook’s. Most recently, IgnitionOne's Q3 Digital Marketing Report said that Google’s display business dropped 19 percent from last year’s third quarter to this year’s, while Facebook’s share of display advertising spend increased by 40 percent. In short, the […]
Why Google is getting schooled by Facebook in display ads, and what it's doing about it
Venture Beat - 22 Oct 2015 23:35
Several research reports this month have pointed out that Google’s display ad business is growing far more slowly than Facebook’s. Most recently, IgnitionOne's Q3 Digital Marketing Report said that Google’s display business dropped 19 percent from last year’s third quarter to this year’s, while Facebook’s share of display advertising spend increased by 40 percent. In short, the […]
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